Are you stucked in AMAZON?

You launch a product, it’s been months , you sell a decent quantity but you are not growing even if you allocate more budget in the ads.

How would you handle this situation?

First of all there are many scenarios to consider here.

To diagnose the root cause we can identify the following as possible causes:

• Poor ad Efficiency: are you getting clicks but no enough conversions?
• Listing Efficiency: Is the listing optimized?
• Competitors:  Are competitors outbidding you or offering better deals?
• Saturation: You reached the maximum of sales in that niche.

Once identified the cause we can handle some strategies

To handle the Poor ad Efficiency: Optimization

To enhance this point you can follow the next flow:

• Keyword audit: Check if the keywords used are the best options , remove those that are not working very well, use negative words and it is recommended to create a campaign focused on looking for new keywords.
• Bid Adjustment: Lower bids on words with high ACOS and increase bids on winners. Also you can Use Dynamic Bidding (Down Only).
• Ad Type Diversification: Test Sponsored Brands (for brand visibility) or Sponsored Display (for retargeting).
• Audience Targeting: Use Amazon’s audience insights.

Improving Listing Efficiency

• Images and Video: are you using 6 images including lifestyle ones with important keywords on it? Additionally do not forget to include a video.
• Title and Bullets: Have you improved these topics?
• Reviews: Probably you are not having enough reviews or rating is very low. To address this topic it is recomended to use Amazon Vine ( if you do not have enough reviews) and improve the customer service ( To handle the rating)
• Price Competitiveness: Compare prices to competitors. Use Amazon’s Automated Pricing tool if margins allow.

Expand Organic Reach

• Backend Keywords: Optimize hidden search terms in your backend.
• Amazon Posts & A+ Content: Use Posts (free social-like content) and A+ for storytelling.
• Promotions: Run Lightning Deals or Coupons to increase sales velocity (Amazon’s algorithm rewards fast-moving products).

Analyze Competitors

• Spy on Competitors:Tools like Helium 10 or Jungle Scout can show their keywords, pricing, and ad strategies.
• Differentiate: Offer bundles, better warranties, or unique features they lack.

If the market in amazon is saturated

• Off-Amazon Traffic: Drive external traffic via social media, influencers, or Google Ads. also you can use Amazon Attribution to track off-platform campaigns.
• Expand to New Markets: Test your product in Amazon’s international marketplaces (e.g., EU, Japan).
• Launch a new product in the same niche : You already have a brand have good sales and know how to approach this type of customers, do not waste that knowlegde.

Other Strategies:

• A/B Test Everything: Test ad copy, images, and landing pages.
• Monitor Daily: Use Amazon’s Advertising Console and third-party tools (e.g., Sellics).
• Scale What Works: Double down on winning keywords, audiences, and campaigns.

Example Workflow:

1. Week 1: Audit ads, pause low-performing keywords, add negatives.
2. Week 2: Redesign listing (images + bullets), launch a coupon.
3. Week 3: Test Sponsored Brands + retargeting audiences.
4. Week 4: Analyze data, iterate, and expand to new keywords.